If your rankings are essential to your business, then it's a no-brainer to monitor your website for on-page SEO changes. LinkedIn (opens in a new tab) William Julian-Vicary, Technical Director, 3WhiteHats (opens in a new tab) Check your SEO monitoring tool Check again the next day, and often you'll see that things have gone back to normal.īut what if your rankings don't bounce back, or if you're just worried and want to make sure everything is in order? Go through the steps listed in this guide to quickly determine whether your website is suffering from SEO issues, or all is good and Google only needs a bit of time. Maybe your rank tracking application is acting up or Google's tuning their ranking algorithm. The good news is that often there's nothing to worry about. In fact, it's the one thing we can be sure of in SEO. How do you go about diagnosing what the issue is, and in what order? What are the most likely reasons for your rankings to have dropped? Step 1: Don't panic!ĭon't panic-this happens to all of us. Your face has gone pale and you've got sweaty palms. Maybe by a dozen positions-or maybe they've dropped outside the top 100.

Imagine this: your rankings suddenly dropped dramatically.

Step 11: Change in search intent and behavior.

Step 3: Scope the ranking drop's impact.Step 2: Did your Google Rankings really drop?.

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